10 marketing tips to help your business rock 2021
If you haven’t already planned your marketing for 2021 there’s no time like the present to get down to it. Having a plan in place will ensure you allocate resources effectively, help you promote and grow your business and differentiate yourself from your competitors. Whether you want to compare notes or are in need of some guidance, here are my top 10 marketing tips.
Know your audience
Create a customer persona and then work out where to find them. They may be everywhere or just in a small place but once you know you can take steps to reach them.
Have a budget
If you are opting for print advertising or someone to run your social media campaign work out how much you can afford, write it down and commit to it.
Similarly, if you decide to do-it-yourself, work out how much time you can afford to spare to design and print off your artwork, to distribute it, or to pre-schedule your social media posts.
Whether you like it or not advertising is necessary for 99.9% of businesses. You cannot get relevant statistics from too short a run i.e. you can’t really see if it’s working. Consistency is the name of the game.
It’s not about you!
If you want Mrs Loadsamoney to buy, you need her to envision how she will be unable to survive without your product/service (well perhaps not that dramatic, but you get the gist?). Everything else is secondary. That’s why it’s important to remember your marketing should be formulated with the prospect in mind i.e. it’s not about YOU, it’s about THEM
Get a website
Websites are affordable and your customers will expect you to have one – there are no excuses not to have one. If you haven’t got one, then make sure you do so pronto. If you have one, make sure it’s up to date.
Make sure you’re mobile
Devices and their capabilities have grown exponentially so it’s important to ensure your business can be accessed from anywhere or on any gadget. Your customers will expect it, your competitors have most likely already done it and without it you will struggle to be noticed
This little beauty is often overlooked but has so many upsides that you should give it a chance. An organically grown email list allows you to build credibility, boost sales, strengthen relationships, reach people on any device, generate leads and add new clients.
Check out the competition
Knowing who your competitors are and what they are offering enables you to differentiate your marketing to make your products, services stand out from the crowd.
Don’t be afraid to jump on a trend
Remember when Dominic Cummings drove to Barnard Castle to test bis eyesight? Brewdog took the right approach! (add in beer can image)
When the going gets tough, the tough keep going
We’ve all been there when there’s too much month at the end of the money and we’re scrabbling around for savings. Generally the marketing budget is the first thing to get the chop but as tempting as it may be to do so this is fatal for your business. There are many ways to achieve savings but the marketing has to stay because without it how will anyone know about you?
If you need any support with your marketing, give Becky Beach a call on 07976 869435 or email email@example.com