Getting to the point!!

Getting to the point!!

Getting to the point

By Becky Beach

My 16 year old son, Archie, has a brilliant mind. It is crammed full of facts and information that ranges from dinosaurs to rock formation, and quotes from page 384 of Harry Potter’s Goblet of Fire to the version of Iron Man’s suit that featured in the Avengers’ film, Age of Ultron and how many frames per second the PS5 runs at and what sort of output monitor it therefore requires.

Whilst this may sound like the boast of a proud parent, it’s not meant to be; my meandering paragraph has a point which I will get to shortly.

Archie has Asperger’s Syndrome which is a form of autism usually characterised by difficulties in social interaction. As with any form of autism the effects are different for each person. I’m not going to give you a detailed list of Archie’s; I am however going to tell you about one of his traits as that will help me to get to the point I wish to make, and it’s this:

Archie doesn’t understand that other people may not have the same level of interest in the same subjects as him.

So, when Archie speaks to you about something, you get everything he knows about that subject. His inability to marshal his thoughts coupled with his intense need to impart all known facts means there is no brain-to-mouth filter function. Any adults meeting Archie for the first time are profoundly impressed with the level of detail and superior knowledge he has on the subject. Accordingly, they are generally more easy-going and give Archie room to carry on whilst simultaneously processing the information so that they can work out what &/or where the (one-sided) conversation is heading. Kids on the other hand give Archie a short shrift: “What are you talking about?” or “Get to the point”.

And getting to the point is the exactly point I want to make.

You can’t get to the point unless you are specific about what it is you want to achieve. The more specific you are about what you want to achieve the easier it will be to figure out how to arrive at that point.  

In business it’s the difference between:

“I want more clients” and “I want to grow from 2 clients a month to 5 clients a month”

Or

“I want to make more money” and “I want to increase my income by £1000 per month”

It’s a mindset that should also be applied to advertising and marketing strategies. People seeing your copy aren’t going to be as accommodating as adults are toward Archie; they are more likely to take the same approach as the kids i.e. “What are you talking about?” or “Get to the point”. Once you start being specific in your marketing materials you will give yourself a higher chance of converting readers into customers.

If you need some help in figuring out how to get to the point hit give Becky a call on 07976 869435 or email and let me show you how I can help.

 

 

 

receipe for spaghetti bolognese

receipe for spaghetti bolognese

Spaghetti Bolognese

My husband is a chef and he has declared my spag bol the best ever. It’s a great all-rounder dish and you can make a batch to freeze and have it for quick midweek suppers or for unexpected guests (yes there will be a day soon when that will happen!).

Ingredients

  • 2tbsp olive oil or sun-dried tomato oil from the jar
  • 6 rashers of smoked streaky bacon, chopped
  • 2 large onions chopped
  • 3 garlic cloves, crushed
  • 1kg minced beef
  • 2 large glasses of red wine
  • 2 x 400g chopped tomatoes
  • 2 x 290g jars of antipasti mushrooms, drained
  • 4 dried bay leaves
  • 2 tsp dried oregano
  • 2 tsp dried thyme
  • 12 sun-dried tomato halves
  • Drizzle balsamic vinegar
  • Freshly ground salt & black pepper
  • Parmesan rinds (I freeze rinds to use in this dish as well as soups and stews)
  • Fresh basil
  • Lots of freshly grated Parmesan

Preparation

  1. Heat the oil in a large, heavy-based saucepan and fry the bacon until golden. Add the onions and garlic, frying until softened. Increase the heat and add the minced beef. Fry until it has browned, breaking down any chunks of meat with a wooden spoon. Pour in the wine and using a gentle rolling boil reduce in volume by a 3rd. Reduce the temperature and stir in the tomatoes, drained mushrooms, bay leaves, oregano, thyme and balsamic vinegar.
  2. Finely chop the sun-dried tomatoes and add to the pan. Season with salt & pepper and throw in a few parmesan rinds if you have them. Cover with a lid and simmer the Bolognese sauce over a gentle heat for 1-1½ hours stirring occasionally until rich and thickened.
  3. Take off the heat and leave to settle while you cook the spaghetti. Drain and spoon the pasta into warm bowls. Sprinkle some Parmesan cheese onto the pasta and a grind or two of black pepper, then add a good ladleful of the Bolognese sauce, finishing with a scattering of more cheese and more black pepper.

You can remove the Parmesan rinds before serving up, although they are perfectly edible, if a bit gooey!

Marketing tips

Marketing tips

10 marketing tips to help your business rock 2021

If you haven’t already planned your marketing for 2021 there’s no time like the present to get down to it. Having a plan in place will ensure you allocate resources effectively, help you promote and grow your business and differentiate yourself from your competitors.  Whether you want to compare notes or are in need of some guidance, here are my top 10 marketing tips.

Know your audience

Create a customer persona and then work out where to find them. They may be everywhere or just in a small place but once you know you can take steps to reach them.

Have a budget

If you are opting for print advertising or someone to run your social media campaign work out how much you can afford, write it down and commit to it.

Similarly, if you decide to do-it-yourself, work out how much time you can afford to spare to design and print off your artwork, to distribute it, or to pre-schedule your social media posts.

Be consistent

Whether you like it or not advertising is necessary for 99.9% of businesses.  You cannot get relevant statistics from too short a run i.e. you can’t really see if it’s working. Consistency is the name of the game.

It’s not about you!

If you want Mrs Loadsamoney to buy, you need her to envision how she will be unable to survive without your product/service (well perhaps not that dramatic, but you get the gist?). Everything else is secondary. That’s why it’s important to remember your marketing should be formulated with the prospect in mind i.e. it’s not about YOU, it’s about THEM

Get a website

Websites are affordable and your customers will expect you to have one – there are no excuses not to have one. If you haven’t got one, then make sure you do so pronto. If you have one, make sure it’s up to date.

Make sure you’re mobile

Devices and their capabilities have grown exponentially so it’s important to ensure your business can be accessed from anywhere or on any gadget. Your customers will expect it, your competitors have most likely already done it and without it you will struggle to be noticed

Email marketing

This little beauty is often overlooked but has so many upsides that you should give it a chance. An organically grown email list allows you to build credibility, boost sales, strengthen relationships, reach people on any device, generate leads and add new clients.

Check out the competition

Knowing who your competitors are and what they are offering enables you to differentiate your marketing to make your products, services stand out from the crowd.

Don’t be afraid to jump on a trend

Remember when Dominic Cummings drove to Barnard Castle to test bis eyesight? Brewdog took the right approach! (add in beer can image)

When the going gets tough, the tough keep going

We’ve all been there when there’s too much month at the end of the money and we’re scrabbling around for savings. Generally the marketing budget is the first thing to get the chop but as tempting as it may be to do so this is fatal for your business. There are many ways to achieve savings but the marketing has to stay because without it how will anyone know about you?

BOXOUT

If you need any support with your marketing, give Becky Beach a call on 07976 869435 or email becky@beckybeach.net

marketing

Editors note from Beach Media Publications

Editor’s note

What a year 2020 has been. I’m sure all of us are glad to see the back of it as it wasn’t the auspicious start to a new decade that was hoped for. But throughout the adversity and overwhelmingly awful moments I like to think we have changed for the better. We’ve become more community minded; whether that’s been groups coming together to distribute food, cook meals or provide mental health support or neighbours helping each other out. Changes in working habits have provided people with a better work/life balance. Instead of being a slave to technology we’ve harnessed its power to help us to communicate with family and friends and allow work and schooling to continue. We’ve also rediscovered the power of our local traders. From the corner shop that had toilet roll and pasta when everywhere else had sold out, to small businesses quickly adapting to provide online and delivery services so they could continue to look after their local customers.

With a second vaccine now available we may see some form of normality start to return; but if it’s not as quick as we’d like it to be, we know that we have the fortitude to muddle it through.

Wishing you a very happy and healthy 2021!

 

Editors note

Good grief – I can’t believe it’s December already!

Another way of phrasing that is “I can’t quite believe we’ve reached the end of a year that’s had one hundred and eleven billionty weeks in it.”

I thought the end was in sight, but before I was able to get too excited, I had a reality check. Archie and the whole of his Y11 cohort (final GCSE year) were sent home to self-isolate as so many of them have been in contact with someone who has tested Covid+. Currently I am having to finish off deadline next to Archie completing online Zoom classes. 2020 seems determined to keep me on my toes until midnight sounds on New Year’s Eve!

At the end of a difficult year, I hope you find time for yourself and also have chance to look out for people around you who may be finding things difficult. There are many people still suffering the resounding shocks of Covid, having lost family, friends or jobs; but we have also rediscovered our sense of community and as a community we need to chip in and support where we can. As Desmond Tutu, a man who knows what it’s like to struggle against seemingly impossible odds said:

“Do your little bit of good where you are; it’s those little bits of good put together that overwhelm the world”

Wishing you all the love, health and happiness throughout 2021!